Posted by Anja Murjahn at the

One of my absolute favorite perfumes is "Devastatingly Chic" by Diana Vreeland. I bought it years ago when I left the big city to counteract the loss of chic, at least olfactorily. It's like this: I now live in a more rural area, so most residents react suspiciously if you walk around the area too chic or stylish.

Illustration: Anneke van der Most

Secondly, regardless of where I lived, until the opening of Style Definery I had far too few opportunities to show my surroundings the sheer inexhaustible possibilities of my wardrobe. I used to look at the posts of the Instagram fashion bloggers I follow in the morning and I was like, “I want that too”!

As I sprayed myself with Diana Vreeland, I imagined throwing myself into high heels, cool jeans and a floral bomber jacket, slinging the Gucci Dionysus bag and walking out a fashion icon. But no! That's not what life intended for me, at least for a long time.

But now everything is different.

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