ABOUT US
Welcome to Style Definery, where luxury and sustainability meet. Since our founding in 2019, we have been proud to be a D2C platform that not only showcases luxury secondhand and vintage fashion, but also redefines the meaning of authenticity, values, and quality.
Our philosophy is simple:
SHARE THE LOVE - SAVE THE PLANET!
Our mission is to transform the fashion industry towards a sustainable future by promoting secondhand as an alternative to overproduction, overconsumption, and waste. At Style Definery, we see luxury fashion not only as an expression of individual style but also as a reflection of our commitment to sustainability. We firmly believe that high-quality designer pieces should have multiple life cycles.
In a time when sustainable fashion is not an option but a necessity, we stand for an alternative to fast fashion and meaningless mainstream fashion . We want to bring about change in society by inspiring people to examine their own consumption habits and attitudes.
For us, luxury is defined by sustainability and values. Style Definery is a cultural mind-changer and fashion activist , as we strive for change and transformation, thereby refocusing the appreciation of fashion by embracing secondhand and conscious consumption. Because the most environmentally friendly fashion is still the fashion that already exists.
Our business model differs from other secondhand marketplaces : Every single product you discover in our online shop has a fixed place in our carefully curated showroom in Frankfurt, in our large warehouse, or in our office in Berlin. This means that every item we offer has already undergone our rigorous quality and authenticity checks.
Do good, support secondhand!
About Anja
My love of fashion was practically instilled in me from birth. I grew up with a mother who was always extremely elegant and well-dressed. My mother, a trained seamstress and costume designer, not only wore couture but also sewed the most beautiful dresses herself and was always a big fan of second-hand designer clothing , which she would alter for herself if she didn't like a particular detail.
I secretly stole her Dior and Armani jackets from her closet, changed in the garage, and then went to school in C&A jeans, Adidas sneakers , and designer jackets . Not because I wanted to show off, but because I simply found the clothes so beautiful and instinctively felt how much a single, special piece of clothing could change an entire outfit—even if the term "outfit" wasn't yet part of my active vocabulary.
The 80s may be ridiculed today when it comes to fashion, but I fondly remember the many fashion experiments my friends and I conducted. I went through many fashion metamorphoses – first I was a preppy, then an eco-warrior, I ran around in pink leather jackets with XXL shoulder pads and neon leggings, and I buried my Buffalo cowboy boots in the garden so they would look like they were floating outside.
