Fashion meets Corona

Posted by Anja Murjahn at the

When we launched our online shop in spring 2020, we naturally asked ourselves whether it was even appropriate in times like these, about luxury, fashion and Shopping to write. The world as we knew it is completely out of control with the corona pandemic and without a doubt there are much more important things than fashion trends and the latest it-bag. People get sick and die every day, professional livelihoods are at stake or have already been destroyed and nobody knows how things will really go in the next few months

On the other hand, we shouldn't be too strict with ourselves. Many things to do with fashion and lifestyle not only offer a welcome distraction, but they can also go deeper and by no means only move on the surface. This is especially true for the many discussions about sustainability. Greta Thunberg and the “Fridays for Future” movement may have temporarily faded into the background on the occasion of the corona pandemic, but that does not mean that the topic has lost its importance and explosiveness. The fashion industry is one of the greatest polluters of all and the process of rethinking, which fortunately has started in this area, must not be stopped. That's why we want to continue writing about fashion in the future, but in a reflective and responsible manner. We deal with exciting sustainable labels as well as other unusual second-hand and vintage shops from Germany (and all over the world, if we can travel relaxed again at some point ...). In addition, we introduce you to people at regular intervals who inspire us and support us in being satisfied in the here and now and looking optimistically into the future despite the various challenges.

We are happy to discuss topics that interest you and are open to suggestions, requests and questions of all kinds. Please do not hesitate to contact us:

Stay safe and sound!

Your Style Definery Team

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